How Perplexity AI Is Quietly Rewriting Search Economics
— By Marcus Ward
Perplexity's answer engine model — synthesizing information rather than indexing links — represents a structural attack on Google's business model that is more sophisticated than previous search challengers. The economics of AI-native search are fundamentally different from the economics that made Google invincible.
Tags: #perplexity, #search, #google, #ai, #apps, #business-model, #advertising